Jacqueline Bonfini, executive coach for fashion and retail leaders, Austin TX

The leaders who come to this work are not all in the same place.

Some are navigating a transition. Some just stepped into a bigger role and want to get it right. Some have built something successful and feel disconnected from it. Some want to lead with clarity rather than react.

What they have in common is that they are ready to stop operating on autopilot.

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Is This You?

  • A woman and a young girl sharing a kiss outside in a backyard with a white gazebo and trees, bathed in warm sunlight.

    The Modern Mama

    You are navigating what can be both the most rewarding and most challenging chapter of your life: motherhood. You spent years building a career in an industry that never slows down, and now you are trying to figure out who you are outside of it.

    You feel pulled between two versions of yourself, and you are exhausted by the struggle.

    You need support managing the anxiety and guilt that come with feeling like you are not giving your all to anything.

    You are craving clarity on how to align your professional ambitions with the person you are becoming.

  • Looking up at tall skyscrapers in a city, with the blue sky visible between the buildings.

    The Architect of What’s Next

    You have done everything right. Good title, good resume, good life. And yet there is this persistent sense that something no longer fits. Maybe you have been in this industry for years and feel the pull toward something different.

    Maybe you just know the current chapter is over. You are not exactly burned out, you just feel like you have been building someone else's version of your life.

    You are ready to make a change but the options feel overwhelming and you do not trust yourself to make the right call. You need someone to help you get clear, not just validate whatever you are already thinking.

  • Silhouette of a woman sitting at a desk with a laptop, with her hands on her face, in front of a large window.

    The Unfulfilled Achiever

    You are good at your job. Probably great. But you have been performing a version of yourself for so long that you are not sure where the performance ends and where you actually begin.

    You keep hitting the next milestone and feeling nothing. You are done shrinking and done waiting for permission.

    You want to build something that actually feels like yours, but you are stuck on what step to take next.

You’ve tried:

  • A course that gave you a framework but not the follow-through

  • A therapist who helped you understand the past but not move through what is in front of you

  • A mentor who gave you advice based on their path, not yours

  • Someone who has read the books, done the assessments, and made the vision board

Imagine if you could…

  • Finally understand what is actually driving the pattern, not just the symptoms on the surface

  • Stop cycling through the same decisions and start moving forward with real clarity

  • Lead from who you actually are, not the version you built to survive this industry

  • Leave every session with a specific next move, not just a feeling

I am not here to give you answers. I am here to ask the questions that help you find them.

The Approach

  • A woman wearing a leopard print scarf, black leather jacket, and beaded bracelets is looking at her phone outdoors on a sunny day.

    Energy

    We start here. We surface what is actually driving your decisions, especially under pressure, because until you understand that, nothing else sticks. We use the ELI assessment to make this tangible.

  • Person measuring fabric swatches and photographs with a measuring tape on a glass table.

    Vision

    This is where we get honest. Not about what looks good on paper, but about what you actually want. The real version, leading from who you actually are.

  • Close-up of an open blank notebook with a wooden pencil resting on the pages, on a wooden surface.

    Permission

    This is where the blocks get named and dismantled. We surface the beliefs that have been running your decisions, challenge them directly, and do the deep work to move through them.

  • Person using a laptop computer with hands on the keyboard, seated on a dark-colored couch.

    Strategy

    This is where it becomes real. We build a specific, actionable roadmap built around your life, not a template. We create action and accountability to make sure the plan is sustainable.

What actually happens in a coaching session:

You bring the topic. Maybe it's a decision you can't make, a conflict you keep circling, something you've been stuck on for months.

We set the agenda together and get clear on what you want to walk away with.

Then we dig in. Past the story on the surface to what's actually driving the pattern.

I'm not here to give you answers. I'm here to ask the questions that help you find them.

Most people say something in a session that they have never said out loud before. Something clicks. A reframe. A realization. A different way of seeing what's been stuck.

You leave with a specific next move, not just a feeling.

FAQS
A woman with long dark hair sitting on a gray tufted couch with a laptop on her lap, smiling at the camera. There is a green leafy plant behind her against a plain white wall.
Person holding a smartphone, standing outdoors near a railing with blurred background lights.

The ELI Assessment

The Energy Leadership Index (ELI) is a research-backed assessment, featured in Forbes as one of the top 3 executive leadership tools. It measures how you use your energy on a good day versus how you show up under stress.

Think of it less like a personality test and more like a mirror. Unlike Myers-Briggs, your results aren't fixed. Energy shifts, and the work we do together is designed to move them in ways you can actually see and measure.

  • Your results are not a personality label. They are not fixed.

  • You will feel and see your energy shifting throughout our work together.

  • Session 1 opens with your debrief. A precise starting point from day one.

  • Session 12 closes with your milestone debrief. A before-and-after in real data.

  • By the end, you are not just hoping the work made a difference. You can see it.

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What Clients Are Saying

  • Emily - Creative Director & Strategic Consultant

    “Jackie spoke my language and truly understood the high-pressure environment I was coming from. Working with her shifted my energy and showed me how to stop people-pleasing and start setting boundaries."

  • Lindsey - VP of Product Merchandising

    "I was torn between staying in a role that felt safe and pushing myself forward. Our conversations about my values helped me realize no amount of patience would allow my current role to meet those needs. That clarity was a turning point."

  • Paige - Founder & Entrepreneur

    "I've been in therapy for a long time, and the level of accountability and structure that coaching provides honestly can't compare. Jackie has been amazing at holding space for me every week, allowing me to go deeper and learn more about myself and what I really want.”

  • Joslyn - Project Manager

    “There was no judgment, no pushing, just genuine guidance that helped me uncover what was holding me back. I left feeling more aligned with my goals with a clearer path forward and greater confidence in what's possible."

The Aligned Leader

A 12-session private coaching container for fashion, retail, and creative leaders who are done performing a version of themselves that no longer fits.

  • 12× 60-minute private coaching sessions via Google Meet

  • Full session transcripts and notes after every call, so you never lose an insight

what’s included:

  • Two ELI Assessments: your data-driven starting point and your proof of progress

  • Direct email and text support, Monday through Friday

Investment: $3,900

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Single Alignment Session

One decision. One stuck point. One conversation you keep circling.

This is a standalone 60-minute session for people who already know what they need help with and want to leave with clarity and a specific next move.

If we decide The Aligned Leader is the right next step, your $400 session investment is applied toward the full package.

what’s included:

  • 1 × 60-minute private coaching session via Google Meet

  • Full session transcript, so you never lose an insight

Investment: $400

Pay and Book

How We Get Started

SIGN AND SCHEDULE

 I'll send a coaching agreement through a digital signing tool. Once it's signed and your first payment is made, we get your first session on the calendar.

ASSESSMENT AND INTAKE

You'll complete the ELI Assessment and a brief intake questionnaire. Both set us up to hit the ground running from session one.

THE WORK BEGINS

Your first session is the ELI debrief, a powerful, data-driven starting point. From there, we meet weekly and the roadmap takes shape.

Lead from who you actually are, not the version you have been performing for everyone else.

You're not here by accident. You already know what you want. Let's figure out what's in the way.

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