Frequently Asked Questions
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Coaching is a forward-focused partnership. It's not about rehashing the past or being told what to do. It's about getting honest about where you are, getting clear on where you want to go, and building a real plan to get there. I'm not here to give you answers. I'm here to ask the questions that help you find them.
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Therapy is an essential and valuable process that often focuses on healing the past. Coaching, by contrast, is for individuals who are ready to move forward. We focus on clarifying your vision, identifying your strengths, and creating a strategic plan to achieve your goals now and in the future. While a coach can help you uncover limiting beliefs, we don't diagnose or treat trauma. Think of it as the difference between healing from yesterday and intentionally building for tomorrow. Think of a Therapist as your Doctor and your Coach as a Personal Trainer at the gym, working on targeted goals to move you forward in your journey. I have more on this in a Substack post linked here.
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A few reasons. Coaching is a shorter, more intensive engagement with a defined arc and a clear outcome. You're not coming indefinitely. You're coming with a specific goal, and we're building toward it with structure and accountability. The investment reflects that focus, the personalization, and the real-time access you have between sessions. It's not a comparison to therapy. It's a different thing entirely, with a different purpose and a different timeline.
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If you're circling the same decisions without moving forward, feeling like you're performing a version of yourself that no longer fits, or just knowing that something needs to change but not knowing what step to take first, coaching is probably for you. You don't need to have it figured out before you start. You just need to be ready to get honest and do the work.
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Finding a coach is all about a vibe fit. The best way to know is to take a call with me. My personal background is an added bonus if you're in fashion, retail, or a creative industry and you want someone who actually knows that world from the inside, not someone who has read about it. My 20 years at Valentino, YSL, and YETI aren't just a list of credentials. They're why I understand the specific pressures, the identity that gets built around a title, and what it costs to perform in high-stakes environments for a long time. I'm direct. I'm honest. I'm not going to tell you what you want to hear.
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We meet weekly for 60-minute sessions via Google Meet. After every call, you receive a full session transcript automatically so you never lose an insight from the conversation. Between sessions, you have direct email and text access Monday through Friday.
The core engagement is 12 sessions. Two ELI Assessments are built in, one at the start and one at the end, so you begin with a clear data-driven picture of where you are and finish with measurable proof of how far you've come. Twelve sessions are the real minimum for lasting change. Real shifts need room to breathe and time to actually take hold.
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The Energy Leadership Index is a research-backed assessment developed by iPEC, one of the most respected coach training institutions in the world. It measures how you show up as a leader in two states: your everyday, grounded self and your stressed, under-pressure self. Most people are genuinely surprised by the gap between the two.
Think of it less like a personality test and more like a mirror. One that doesn't soften the reflection.
Here's what makes it different from something like Myers-Briggs: your results aren't fixed. The ELI measures energy and energy shifts. That means the work we do together can actually move the needle in ways you can see and measure. It's not a label you carry forever. It's a snapshot of where you are right now, with real room to grow.
The debrief session is where the real work begins. Patterns become visible, blind spots get named, and the coaching engagement gets a precise, personalized starting point. Instead of spending the first few sessions figuring out where you are, we already know.
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One ELI gives you a powerful snapshot of where you are right now. Two give you a before-and-after.
Session 1 opens with your debrief. That's your starting point. Session 12 closes with your milestone debrief. That's your proof of progress. By the end, you're not just hoping the work made a difference. You can see it, in measurable terms, in the data. Clients consistently describe the milestone debrief as the moment the work becomes real.
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In a corporate engagement, there are two parties: the organization that arranges and funds the coaching, and the executive being coached. Both roles are clearly defined in writing before we begin.
The most important thing to know is that everything discussed in sessions is confidential. My ethical obligation runs to the person in the room, not the organization. The company does not receive session content, personal disclosures, or any details of our discussions. That is not negotiable.
What the organization does receive is confirmation that sessions are taking place. At Session 12, the ELI milestone debrief provides a before and after picture of how the leader has shifted. That data belongs to the executive, who decides what to share.
Coaching only works when the person being coached feels safe enough to be honest. Confidentiality isn't a courtesy. It's the foundation. All terms are outlined in a formal agreement signed by all parties before we start.
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The ELI 360 is an expanded version of the standard assessment, particularly useful in a corporate context.
The standard ELI measures how you see yourself. The ELI 360 adds a second layer by inviting people around you — colleagues, direct reports, peers — to rate you across 36 leadership competencies. Up to 25 raters can participate.
The debrief then compares your self-perception with how others actually experience you. The gaps between those two pictures are often where the most important coaching work lives. Blind spots become visible. Strengths that weren't fully recognized get surfaced. Patterns that have been holding the leader back become hard to ignore.
For organizations, it's a compelling tool because it connects the coaching directly to team dynamics and culture. When a leader shifts how they show up, the team feels it. The ELI 360 can document that shift at both levels. It's available as an add-on to any engagement.
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Yes. Options are available depending on where you are and what you need. The best way to figure out the right fit is a discovery call. We'll talk through your situation and land on an approach that actually makes sense for your life.
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Book a discovery call. It's 30 minutes, complimentary, and zero pressure. We talk about where you are, what you're looking for, and whether this is the right fit. If it's not, I'll tell you.
Ready to find out if this is the right fit?
The discovery call is free, 30 minutes, and zero pressure. If it is not the right fit, I will tell you.
Not ready to book yet? Read the Bonfini Playbook on Substack and learn more.